Michael E. Porter, Harvard University professor, explains why business leaders must focus on shared value—creating products and services that benefit not only the company but also society. He is the co-author of the HBR article Creating Shared Value.
If you have 16 minutes to spare, this is a really important and insightful rethink about where capitalism should be heading particularly to address climate change and to ensure that other social and environmental benefits of business and corporate profits don’t necessarily come at a cost to society.
http://blogs.hbr.org/video/2011/01/rethinking-capitalism.html
